The emotiveness of the text reflects the emotional world of a person. This work examines the emotive space using the example of women's English-language magazines. It is worth noting that the success of articles depends on the correct use of language means of emotiveness. With the help of linguistic means, the author can reflect the emotional attitude of the individual to the phenomena of the surrounding world. The purpose of this work is to establish the defining characteristics of text emotiveness in relation to journalistic texts using the example of women's English-language magazines.
Keywords: language, emotiveness, women's magazines, emotionality, modern woman, emotion, emotive lexemes.
The language of emotions has endless possibilities for conveying the subtlest shades of felt feelings, assessing what is happening through sensory experience, influencing the addressee of the message and self-expression. The problem of expressing emotions in a text is studied by different disciplines: psychology of emotions, stylistics, literary criticism, linguistics. In this work, the emotionality of the text appears as the subject of linguistic research.
Modern women's periodicals reflect the role characteristics of a woman's behavior, her social connections, interpersonal interaction, as well as group dynamics of behavior. E. A. Plenkina proposes the following definition of a women's magazine: this is a periodical printed publication that has all the properties of a magazine-type publication; however, the specificity of the intended purpose and subject matter is determined by the focus on the female readership and is designed to serve various (professional, social, cognitive, consumer, etc.) interests and needs this audience [Пленкина, 2010].
A. V. Zhukova argued that publications for women are also characterized by an orientation towards a high standard of life: a high educational and professional level, a healthy lifestyle, a desire for individualization and self-realization, to reveal the inner potential of a woman. [Жукова, 1999].
E. A. Plenkina believed that the nature of the information contained in women's publications depends on the needs of the readers. The subject of their interest is wide, but at the same time limited by the real interests of a given female audience, therefore it can be an international, national, regional audience, in addition, of a certain age. In each case, the range of topics chosen by the publication and the subject of reflection will differ, and the thematic focus is dictated, first, by the conditions in which a particular female community carries out its life activity [Пленкина, 2010].
Based on the information provided above, we will analyze the topics of the following popular women's English-language magazines: Vogue, Cosmopolitan, Glamour. Each of these logs has its own structure, however, mandatory sections remain: Fashion, Beauty & Style, Makeup, Health & Fitness, Culture, Lifestyle, Food & Cocktails, Sex & Relationship, Celebrities & Entertainment.
Regarding the last two sections, O. Roginskaya argued that this is one characteristic feature of the women's magazine — “pseudo-dramatization” of life. This effect arises from the appearance on magazine pages of numerous “women's stories”. The genres of sincere confidential interviews and “confessions”, which form the spectrum of women's emotions and behavioral reactions, provoke the emergence of an obsessive “peeping” habit among the magazine's readers [Рогинская, 2004].
Publications in the women's magazine include several linguistic means of emotiveness to express the emotion the author needs with the help of linguistic means. Consider these signs using an example from tests of modern women's magazines based on the works of L. A. Piotrovskaya and V. I. Shakhovsky.
It should be noted that the texts about celebrities are highly emotional because these people are an example to follow for readers of «glossy” magazines. Adjectives are designed to give an assessment, convey the characteristic features of the personality and appearance of a celebrity, and draw attention to the text of the article itself. The emotionality of sentences is created using emotive tokens:
- The 13 types of self-isolation wardrobe as told by Princess Diana's most iconic off-duty looks [Glamour, 2020]. — It should be noted that according to the classification of V. I. Shakhovsky, in this article emotive lexical units (iconic, off-duty), which carry a certain character of the woman. Thus, even without reading the main content of the article, you can assess the appearance and determine the character of a particular celebrity [Шаховский, 2012].
It should be noted that the expressiveness of the text is provided by the following syntactic means:
- The 'it's summer! I don't care if we're inside!' one» [Glamour, 2020]. — Exclamation sentences
- The green-fingered couple using the free time to 'spruce up' their hanging baskets; The one who 'nips out' for a 'quick jog' every lunch; there are certain looks adopted by several of us, and — as is the case with all good trends — we are looking to Princess Diana as the instigator [Glamour, 2020]. — Phrases with colloquial syntax.
Due to the unity of all the above-mentioned emotive linguistic means, the publicistic text retains all its specific features of the vocabulary, but at the same time maintains the desired gender of text emotivity. Emotiveness in a publicistic text appears as a text-forming factor. The emotive content of a journalistic text is formed because of the superposition of emotions of the background and tonal levels. At the same time, the specificity of journalistic texts consists in the possibility of the formation of a general emotive content by emotions of even one level. The emotive coloring of a journalistic text is characterized by the density of the emotive fabric of the texts and the peculiarities of the distribution of emotive fragments over the compositional parts of the text.
Emotiveness, as a linguistic correlate of the psychological category of emotionality, is an integral property of a publicistic text. The emotive specificity of texts can be determined through the ratio of the emotive background, emotive tonality and emotive coloring and is regulated by functional and style norms.
Thematic and genre features of women's journalistic publications are realized largely using emotive lexemes. Highlighted male images reflect the characteristic features of a modern man as a woman understands him. Women's magazines strive to evoke only positive emotions, so male characters are predominantly positive. The image of a modern woman is distinguished by a constant search for happiness, personal pleasure, and constant self-improvement.
Women's magazines reflect changes in people's outlook, tastes, and preferences, but gender stereotypes persist. When creating both female and male images, emotive and emotional-evaluative lexemes are widely used, expressing mainly positive emotions and attitudes.
Thus, I would like to note that emotions can be expressed not only in personal communication between people, but also are represented by emotive lexemes, the correct use of which can greatly affect the emotional sphere of a person.
Литература:
- Жукова А. В. Женская пресса как фактор социализации личности: Дис.. канд. филол. наук. СПб.: — 1999.
- Шаховский В. И. Категоризация эмоций в лексико-семантической системе языка. Воронеж, 2012.
- Glamour «The 13 types of self-isolation wardrobe as told by Princess Diana's most iconic off — duty looks». — URL: https://www.glamourmagazine.co.uk/gallery/princess-diana-fashion-casual-athleisure [дата обращения 11.12.2020].
- Glamour «17 calming beauty products that'll help you relax if you're feeling overwhelmed right now».– URL: https://www.glamourmagazine.co.uk/gallery/comforting-beauty-buys [дата обращения 12.12.2020].
- Пленкина Е. А. Элитарный женский журнал: типологические и профильные особенности 2010. — URL: www.mediascope.ru [дата обращения 10.12.2020].
- Рогинская О. Глянцевое «Я»: женские журналы и кризис автобиографизма // Критическая масса. 2004. № 1. С. 93–97. — URL: http://www.vvsu.ru [дата обращения 09.12.2020].
